Author Archives: sichen

How to Make Business Intelligence and Analytics Pay Off

Many companies seem to follow a “Christmas morning toy” routine when it comes to business intelligence and analytics: See cool reports and charts “We want those!” Spend time and money implementing them “Wow, these are cool!” Move on something else and eventually forget all about the cool reports and charts Sometimes there’s also a “CNN…

Newsflash: Businesses Aren’t Very Intelligent

A recent study by Accenture found: While 55% of businesses thought they were very good at understanding and segmenting their customers, but only 21% of those customers agreed. More companies chose “personal experience” over analytical data as very important in business decision making. When analyzing customers, companies focus on profit by customer and lifetime value…